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Digital Advertising Manager

We started ONEHOPE with a mission to use the power of a bottle of wine to bring people together to serve and celebrate the world. We wanted to create a brand that stood for something great and we wanted to build a team that felt like a family. Today at ONEHOPE we create thoughtfully crafted wine and products that all produce a quantifiable social impact. We have spent 10 years building something very special and today we are looking for someone to join our growing team.

We're searching for an experienced, entrepreneurial-minded media buyer to strategize and implement digital buys to support our acquisition and retention efforts. The successful candidate must demonstrate a proven track record of managing paid social campaigns across Facebook and Instagram, and search campaigns on Google AdWords and Microsoft Bing focused on CPC, CPA & ROAS.

This role calls for a savvy marketer who can take creative ad ideas from conception to fruition and scale appropriate budgets across platforms. This person must be able to manage multiple projects in a fast-paced and dynamic environment, must be wildly creative, and must display “out of the box” thinking.

This position is located in El Segundo, CA

Responsibilities:

  • Work hand-in-hand with our content, email & marketing teams in developing strategy
  • Implement advertising campaigns within Facebook, Instagram, Google AdWords, Bing, and other platforms
  • Market-research new product solutions to assist in our overall methodology and approach
  • Manage retargeting campaigns and efforts
  • Work alongside our creative team to optimize and test new ad creative and landing pages
  • Optimize campaign, audience, creative, budgets, and bids across multiple channels to target ROAS/Performance goals
  • Work with creative, marketing, and direct sales team to build and test campaign ideas
  • Provide reports, analysis, and recommendations to stakeholders
  • Monitor buying strategies and keep abreast of industry trends
     

Requirements:

  • 3+ years of experience in launching Facebook, Instagram, and Google AdWords campaigns
  • Experience in testing and optimizing ad creative and re-targeting campaigns
  • Understand differences in targeting top, middle and bottom funnel
  • Experience setting up A/B split tests and multi-variant testing
  • Experience with analytics tools and reporting off of each platform
  • Experience working with developers to set up tracking events and pixels across platforms to properly fire
  • Strong communication, oral and written skills
  • Strong creative skills
  • High attention to detail
  • Self-motivated; can learn quickly and work independently
  • Extremely organized, systematic, and able to identify and address issues
  • Punctual, can meet deadlines in a timely manner
  • Have an analytical and data-driven mindset
     

What’s In It For You:

  • A best in class team and company culture
  • A fun, but very hard-working and dedicated environment
  • Medical benefits
  • Paid vacation and holidays
  • Casual dress code
     

*Must already be authorized to work in the United States on a full-time basis for any employer.
 

About ONEHOPE:

Located in the heart of Napa Valley, ONEHOPE’s mission is to bring people together to celebrate and serve the world. Each of ONEHOPE’s thoughtfully-crafted products supports a charitable cause, empowering people to do more good through everyday actions. Primarily produced in collaboration with Rob Mondavi Jr., ONEHOPE provides award-winning wine with a measurable social impact. Since its launch, more than $2.3 million in donations have been made to help feed the hungry, provide clinical trials for cancer patients, find forever homes for shelter animals, and much more.

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